Euronics is announced as the new sponsor of the National Brown Bread Baking Competition 2024

Final to take place on 19th September at National Ploughing Championships, Ratheniska, Co. Laois
Winner to take home a cash prize of €5000 PLUS a NEFF Slide & Hide oven (RRP €2,019)

Today (Thursday, 16th May) Euronics was unveiled as the new sponsor of the National Brown Bread Baking Competition, in association with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA).

Brown bread is a quintessentially Irish product found in most of the homes around the country. Everyone has their own recipe and their secret ingredient  But – can YOUR favourite win the coveted title and can YOU bake your way to the top spot.

The winning brown bread baker will walk away with a cash prize of €5000 and a NEFF oven, with the three finalists all walking away with a  €500 Euronics gift card.

Daragh Lynch, CEO Euronics Ireland said at today’s launch at the Home of Innovation in Ballymount “We are thrilled to be sponsoring this iconic competition. Every week up and down the country NEFF ovens are baking delicious loaves of brown bread and we look forward to tasting all the entries. Our winner will walk away with a great cash prize and a versatile top of the range NEFF oven”.

All entrants (one entry per person) are being asked to drop their freshly baked bread to one of the stores below (all part of the Euronics portfolio) on the prescribed dates between 09.00am – 11.00am. Bread will NOT be accepted outside of these times. Five bakers  will be invited to join the three finalists from the ICA. Two semi-finals of four bakers will take place on 17th and 18thSeptember  at the National Ploughing Championships with the final four bakers taking to the baking stage on  September 19th.

All successful entrants will be contacted on August 12th and invited to attend The National Ploughing Championships Brown Bread Baking Tent.

Brown Bread drop off locations, dates and time:

Wednesday 19th July   09.00am – 11.00am

TJ O’Mahonys Prosperous, 3, Lime Drive Ladytown , Naas, Co Kildare W91P682

Grange Baldoyle, Unit 48G, Baldoyle Ind Est, Baldoyle, Co Dublin OR

Mastercare in Killester, 164 Howth Road, Clontarf West, Killester D03 V820

Heavins, A1&A2 Shannon Retail Park, Dublin Road, Athlone, Co Westmeath

Wednesday 26th July 09.00am – 11.00am

Bandon Co-Op, Kilbrogan , Bandon , Co Cork P72 X275

Jack Fitzgerald, Howleys Quay, Prior’s Land, Limerick V94 W295

Joyces & Sons Galway Road, Cuilleen, Headford, Co Galway H91 A9X7

Wednesday 2nd August 09.00 – 11am

Redmond Electric, Unit 6 WFC Retail Park, The Avenue, Gorey, Co Wexford

Keans Claremorris, Mount Street, Clare, Claremorris, Co Mayo F12Y642 OR

Brodericks Westport, 5 Castlebar Road, Westport, Co Mayo OR

Harrys Electric  Unit 2 Moynehall Retail Park, Ballina Road, Cavan H12 HP64

NPA Managing Director Anna May McHugh said “We are delighted to welcome Euronics to the National Ploughing Championships and as the brand new sponsor of this prestigious competition.  The first National Brown Bread baking competition took place at ‘Ploughing’ in 1954 and it is wonderful to see that the competition is still as popular now as it was then”.

Mary D’Arcy,  incoming ICA National President added “Our members always enjoy taking part in the National Brown Bread Baking competition to find the best Brown Bread in Ireland and I am sure this year will be no different!”.

If you think you have the recipe for success log onto or for information on how to enter, full terms, conditions and competition rules.