County Ploughing Match Dates 2023 - 2024

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Euronics is announced as the new sponsor of the National Brown Bread Baking Competition 2024

Final to take place on 19th September at National Ploughing Championships, Ratheniska, Co. Laois
Winner to take home a cash prize of €5000 PLUS a NEFF Slide & Hide oven (RRP €2,019)

Today (Thursday, 16th May) Euronics was unveiled as the new sponsor of the National Brown Bread Baking Competition, in association with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA).

Brown bread is a quintessentially Irish product found in most of the homes around the country. Everyone has their own recipe and their secret ingredient  But – can YOUR favourite win the coveted title and can YOU bake your way to the top spot.

The winning brown bread baker will walk away with a cash prize of €5000 and a NEFF oven, with the three finalists all walking away with a  €500 Euronics gift card.

Daragh Lynch, CEO Euronics Ireland said at today’s launch at the Home of Innovation in Ballymount “We are thrilled to be sponsoring this iconic competition. Every week up and down the country NEFF ovens are baking delicious loaves of brown bread and we look forward to tasting all the entries. Our winner will walk away with a great cash prize and a versatile top of the range NEFF oven”.

All entrants (one entry per person) are being asked to drop their freshly baked bread to one of the stores below (all part of the Euronics portfolio) on the prescribed dates between 09.00am – 11.00am. Bread will NOT be accepted outside of these times. Five bakers  will be invited to join the three finalists from the ICA. Two semi-finals of four bakers will take place on 17th and 18thSeptember  at the National Ploughing Championships with the final four bakers taking to the baking stage on  September 19th.

All successful entrants will be contacted on August 12th and invited to attend The National Ploughing Championships Brown Bread Baking Tent.

Entries are now open for Enterprise Ireland’s Innovation Arena Awards at the National Ploughing Championships


·        €10,000 prize for best start-up winner amongst the awards in this year’s competition
·        Applications open for this year’s Innovation Arena awards until 7th June
·        Return of the ‘Agritech Hub’ at the Innovation Arena, a key exhibition platform at one of Europe’s largest outdoor events

Enterprise Ireland’s Innovation Arena Awards will return to the 2024 National Ploughing Championships (NPC), and the competition is now open for entries.

The Innovation Arena, which is hosted in partnership with the National Ploughing Association (NPA), is an annual exhibition platform showcasing cutting-edge solutions from Irish agritech companies and innovators to thousands of visitors over the course of the three-day event.

Applications are now being accepted for this year’s Innovation Arena Awards, which will be held on the first day of the Championships, and entries are being invited from Irish-owned companies, research and academia, who have pioneering innovations with the potential to deliver solutions for the agriculture sector that could help to optimise and futureproof the industry.  Those who are successful in their submission will automatically be offered an exhibition spot within the Innovation Arena.

There will a number of awards in this year’s competition, with a focus on applications from start-up companies under five years old, and established companies that are focused on scaling and innovation. There will be an overall start-up award winner, who will receive a €10,000 prize as well as mentoring supports from specialist Enterprise Ireland advisors.

At this year’s Enterprise Ireland Innovation Arena at the National Ploughing Championships, there will also be an opportunity for previous participants to apply for a space in the popular ‘Agritech Hub’.  This is an important exhibition space which gives Irish-owned agritech companies the opportunity to return to the NPC and display their progress to a varied audience, which also includes domestic and international visitors and buyers.