Think you have the recipe for success?

The National Brown Bread Baking Competition sponsored by ALDI in association with the NPA and ICA is back!

The competition, in association with the National Ploughing Association and Irish Countrywomen’s Association, will see one lucky winner have their bread stocked in ALDI! 

Are you a bread-baking extraordinaire? Put your baking skills to the test and enter this year’s National Brown Bread Baking Competition! 

ALDI is delighted to announce that it will once again sponsor this year’s National Brown Bread Baking Competition, which takes place in association with the National Ploughing Association (NPA) and Irish Countrywomen’s Association (ICA). 

This year, finalists will be contacted by August 11th and invited to take part in the live finals at the National Ploughing Championships from September 19th – 21st in Ratheniska, Co. Laois. One lucky baker will be crowned the winner and their brown bread will be stocked in 157 ALDI stores nationwide. Not only that, but they will receive a prize of €15,000 – that’s quite a lot of dough!

The competition is free and open to all members of the public with entrants invited to drop off their freshly baked bread at one of the designated nine ALDI locations on the following dates: 

Wednesday 19th July 2023 09:00- 11:00

ALDI Head Office Naas, Birch House, Millennium Park, Osberstown, Naas, Co. Kildare, W91 YX71.

ALDI Swords, 10 Seatown Rd, Townparks, Swords, Co. Dublin, K67 V2N7.

ALDI Athlone, Golden Island, Ankers Bower, Athlone Co. Westmeath N37 FC04.

Wednesday 26th July 2023 09:00- 11:00

ALDI Macroom, Oakwood, Sleveen East, Macroom, Co. Cork, P12 ER89.

ALDI, Newcastle West, Co. Limerick, V42 KD35.

ALDI, Main Street, Gort, Co. Galway, H91 PV44.

Wednesday 2nd August 2023 09:00- 11:00

ALDI New Ross, Marshmeadows, New Ross, Co. Wexford, Y34 NP48.

ALDI Castlebar, Lannagh Rd, Garryduff, Castlebar, Co. Mayo, F23 TV29.

ALDI Cavan, Dublin Rd, Tullymongan Upper, Cavan, H91PK29.

Please remember to label your bread with your name, address, e-mail address and phone number. No entries will be taken outside the times and locations specified above.

Speaking about this year’s competition, John Curtin, Group Buying Director for ALDI, said: “At ALDI, we are really looking forward to another fantastic few months of sampling brown bread from across the country. Our association with the National Brown Bread Baking Competition is now in its ninth year and we continue to see top quality and innovation on display from bakers. Last year’s winning product ‘Daragh’s Brown Bread’ has been a hit with customers and we’re certain that we’ll uncover another crop of talented bakers at this year’s competition. Good luck to everyone who enters – we can’t wait to sample your bread!” 

NPA Managing Director, Anna May McHugh, said: “The NPA are delighted to host the National Brown Bread Baking Competition once again at this year’s Ploughing Championships, which takes place from September 19th to 21st.  It is fantastic to see that this contest is still as popular as ever since its inception in the early 1950s with hundreds of the most talented bakers from all over Ireland coming together to take part and compete to be crowned the ‘Best Brown Bread Baker in Ireland’.  We look forward to welcoming this year’s finalists to Ratheniska and announcing the winner on September 21st”.

Hilda Roche, President of the ICA, said: “The members of the Irish Countrywomen’s Association are very much looking forward to participating in this year’s National Brown Bread Baking Competition. I wish everyone the very best of luck.”

Daragh O’Brien, winner of National Brown Bread Baking Competition 2022, said: “Taking part in the National Brown Bread Baking Competition has been a life-changing experience. Not only did I become the first male winner of the competition, but I got to share my recipe with the country and see my brown bread stocked in my local ALDI. I encourage all amateur bakers to enter this year’s competition and wish everyone the best of luck.” 

Think you have what it bakes? Visit or for information on how to enter, as well as full terms and conditions.