Dovea Genetics has a long working relationship with Bóthar involved in providing dairy semen to numerous countries Bóthar have a presence in. As they are celebrating their 25th anniversary in 2016, we decided to do something to show our gratitude for being able to work alongside them assisting in improving the standard of living of those in need.
We decided to mark the occasion of their 25th year by hosting a charity auction to raise funds for the wonderful work Bóthar are doing. In spring 2015, Dovea Genetics purchased six beef heifer calves from dairy cows with the aim of auctioning them off in 2016. In terms of a venue, we thought that the best place to raise awareness of the charity auction was to display the six heifer calves at the National Ploughing Championships and hold the auction at the 2016 National Ploughing Championships. We discussed our proposal for the charity auction with the National Ploughing Association and they kindly gave us permission to hold the charity auction.
The six calves were showcased at the 2015 National Ploughing Championships where there was huge interest in the calves and people were looking forward to seeing them again in 2016. The charity auction is taking place on Wednesday, 21st September at the National Ploughing Championships in Screggan, Co. Offaly at 2pm.
To help with the promotion of the auction, we have enlisted the help of six well known sports personalities in different sporting areas who will lead a calf each into the sales ring on the day of the auction. The identity of the six sports personalities will be kept under wraps until the launch night of the charity auction. On the day of the auction, the heifers will be auctioned off by a leading auctioneer and we are hopeful that the heifers will be sold for a substantial amount of money especially due to the fact that all the proceeds from the auction will go directly to Bóthar.