Stands
We will have 2 stands at this years’ NPA event:
- An Indoor stall at the Exhibitors Marquee (stall number TBC)
- People will meet our sales and marketing team at the Exhibitor Stall and can hear all about the story behind Meade Potato Company – Ireland’s quality fresh and frozen produce provider – and our exciting new product, Meade Irish Rooster Chips.
- We will be running competitions, giving away coupons for our new chips, providing details of upcoming special offers, as well as tokens to try our chips for free at our Chip Bar outside!
- Our Chip Bar will be located outside (exact location TBC).
- Here people can purchase our tasty chips throughout the day and see our colourful and branded Irish Rooster Chip Bar!
- We will also be giving away coupons to buy our frozen chips in the supermarkets.
The Story
Currently Ireland imports 120,000 tonnes of foreign frozen potato products each year, despite being a nation of great potato producers and connoisseurs! More interestingly, to produce that 120,000 tonnes of imported frozen potato products requires approx. 240,000 tonnes of fresh potatoes to make – this represents the entire Irish potato crop output per year! Yet our Irish potato growers suffer year after year when yields are high but there are no markets for their potatoes – our fresh potatoes end up being exported because there is no market here, and on the other hand we’re importing 22 articulated lorries full of frozen potato products each week! We at Meade Potato Company want to change this. We want to make a dent in the imports of the multinationals (Green Isle and McCain) and bring stability to the Irish potato industry.
The Company
For over 30 years Meade Potato Company has been growing, packing and bringing top quality potatoes, as well as fruit, vegetables and organic produce, to retailers nationwide from our family farm in Lobinstown, Co Meath. Now we are putting our passion for potatoes and our knowledge of the humble spud to good use with the production of Meade Irish Rooster Chips.
The Product
We want to give Irish consumers the choice of purchasing an Irish home grown chip when they are shopping in the frozen aisle of their local supermarket. And what a great product we have produced – Meade Irish Rooster Chips are made exclusively from Ireland’s favourite potato variety – the Rooster, sunflower oil and nothing else; they are naturally gluten free as well so it’s as healthy a chip as can be had.
Feedback
Customers love our chips – the first frozen chip that actually tastes like a potato, and it’s Irish to boot! They love the fluffiness, the golden colour and the real rooster potato taste. But people are equally amazed by our story – the fact that until now there has been no Irish frozen chips in Ireland, and the fact that we import all our frozen potato products when we are a nation of people who are particular about their spuds and have the growing capability to produce our own frozen potato products!
Business contacts:
Caitriona Dillon, Product Marketing Manager, Meade Irish Rooster Chips – 087 738 5259
Jeni Meade, Senior PR Officer – 086 346 6840