Five innovative New Zealand Agricultural companies will be exhibiting together on the New Zealand Trade and Enterprise pavilion

Former New Zealand rugby player and well known TV-pundit Brent Pope will be lining up alongside New Zealand’s international business development agency, New Zealand Trade and Enterprise (NZTE) for this year’s National Ploughing Championships.  Five New Zealand companies will showcase, for the first time, the best agricultural innovation, experience and expertise that the country has to offer, including examples of world-leading animal and pasture management tools, such as somatic cell count sensors, heat detection systems and seed drills.

Visitors to the NZTE pavilion at this year’s National Ploughing Championships will have the opportunity to experience the latest in New Zealand’s agricultural technology and hear expert advice on productivity and efficiency of farm machinery and systems to inspire Irish farmers.

The New Zealand organisations exhibiting as part of the NZTE pavilion include;

  • Aitchison, a company with a proud 40-year history of machinery manufacturing, will be showcasing their relaunched Seedmatic and Grassfarmer Drills;
  • Duncan Ag, market leaders in the manufacturing of robust and user friendly machinery for seed drilling and forage feeding;
  • Fieldays®, the largest agricultural event in the Southern Hemisphere will also be part of the exhibiting group;
  • New Zealand Pump, coined as the manufacturers of the most dependable manual dispensing system for barrels and bulk containers; and,
  • Saber™, LIC Automation’s newly launched brand, is a subsidiary of LIC (Livestock Improvement Corporation), a New Zealand farmer-owned co-operative which specializes in providing world-leading innovations for the dairy industry.


There will also be a host of other New Zealand companies exhibiting at the event outside the New Zealand pavilion representing the strength of New Zealand agritech innovation, including Gallagher, Metalform, Prattley Industries, TruTest, Shoof International and Waikato Milking Systems.

Daniel Taylor, New Zealand Trade Commissioner, United Kingdom and Ireland said; “NZTE is delighted to be attending the National Ploughing Championships for the first time this year, and bringing with us some innovative and leading agricultural companies.  New Zealand has long been a market leader in development and advancements for the agritech sector and we at NZTE are excited to bring a sample of this innovation in productivity and efficiencies to Irish farmers.”

Brent Pope added: “I am excited to be working with NZTE and the fantastic New Zealand companies that they represent. Ireland and New Zealand have a strong track record of shared learnings and inspiration in the agricultural sector, and as a proud Kiwi, with a strong agricultural background, I welcome the future fostering of this relationship.  The National Ploughing Championships is a great platform for this, and I am very much looking forward to showcasing what my homeland has to offer at this fantastic event in my adopted land.”

The NZTE pavilion will be located on Block No. 1, Row 4, Stand 50 at the National Ploughing Championships from 20-22 September 2016, in Screggan, Tullamore, Co Offaly.



For further information, contact:

Catherine Dunne | Hume Brophy | | 01 662 4712 / 086 811 3511

Sarah McDonagh | Hume Brophy| | 01 662 4712 / 0867780301


New Zealand Trade and Enterprise

New Zealand Trade and Enterprise (NZTE) is the New Zealand Government’s international business development agency. Our purpose is to grow companies internationally – bigger, better, faster – for the benefit of New Zealand.

We work to increase New Zealand companies’ international success by helping them boost their global reach and build capability. We use our connections and government influence on behalf of businesses, and apply local knowledge – from the NZTE team and a network of private sector experts – to help them enter and grow in international markets.

We also work alongside our NZ Inc partners within government and the business community to protect and build credibility in our national brand – helping businesses to open doors in global markets.


Part of the Reese Group, Aitchison specialise in the manufacture and worldwide distribution of quality agricultural machinery, including Aitchison seed drills, Agrispred fertilizer spreaders, bale feeders and UFO hay and silage mowers. Their products are designed and manufactured in New Zealand and exported to more than 15 countries. Reese Agri incorporates 3 branded product groups, Aitchison, Agrispred and Reese/UFO.

Duncan Ag

Duncan Ag is the trading name of Clough Agriculture Limited a New Zealand family owned business that has been in existence since 1937.  The company’s primary product lines are the seed drills and forage feed out machines which it exports to Australia, South Africa, Japan and Uruguay. Duncan Drills are predominantly designed for no till or direct drilling of grass and crops. The company has also been an importer and distributor for over the past 20 years of front end loaders and cultivation equipment from Europe and more recently precision seeders and mowers from the EU.

New Zealand Pump Company (Europe) Ltd

New Zealand Pump Company is a family owned, multinational group of companies that specialises in providing globally distinctive, revolutionary, chemical resistant Ezi-action® Drumpumps to solve the problem of manually dispensing reliably and safely from bulk containers. The design, durability and quality of construction of Ezi-action® Drumpumps saves the Irish farmer time and money because they eliminate wastage, eliminate frustration and aid worker safety. They are uniquely the only serviceable hand pump in the world.

NZ National Fieldays Society Inc

The NZ National Fieldays Society was founded in 1968 to create an event that advanced agriculture in New Zealand while brining town and country together. An annual four-day event held in June, Fieldays is the Southern Hemisphere’s largest agricultural event, welcoming an annual average of 130,000 people through its gate. Fieldays is committed to the advancement of agriculture globally through its three founding pillar- Innovation, Education and Internationalization.


LIC Automation is a subsidiary of LIC (Livestock Improvement Corporation), a New Zealand farmer-owned co-operative which specialises in providing world-leading innovations for the dairy industry since 1909. Currently empowering over 1,700 dairy farmers in New Zealand through its Saber™ farm automation and sensor technologies, from automated milk analysis to heat detection, herd recording and drafting,  Saber™  is making herd management easier.




  • 1700 Exhibitors
  • 240,700 Visitors
  • Over 300 Competitors
  • Almost 2 million feet of Trade Space
  • Economic Impact of over €35 million