New to the NDC Dome at the ploughing this year is the Winning Taste of Dairy – featuring a wonderful choice of Irish dairy brands from around the country thanks to a selection of member co-ops exhibiting. This is brought to life by four free cookery demonstrations each day at the ploughing by celebrity TV chef Brian Mc Dermott (11.00am, 1.00pm, 2.30pm and 3.30pm).

Brian McDermott is a resident chef on RTÉ’s Today Show, has presented his own weekly cookery slot on BBC Radio Foyle and is a regular contributor to many national events and press titles. He has been cooking professionally for over 25 years and also runs his own cookery school in Moville, Inishowen, Co. Donegal.

Brian is passionate about using local produce and cooking ‘honest’ food with no hidden ingredients. “I let the ingredients speak for themselves by using herbs and spices that complement, but don’t overshadow the main dish,” says Brian. The cookery demonstrations will showcase the diversity, flavours and goodness of dairy and include recipes for hand held soda breads with a smoothie, a lemon drizzle cake, a simple ‘One Pot’ curry and seafood chowder with porridge & cheese crusted wheaten bread.

Winning Smile

The ever popular PhotoBooth returns to the NDC Dome with a chance to win prizes each day of the Ploughing. You can also test your football skills in an interactive penalty shoot-out zone where there is the opportunity each day to win some spot prizes.

Ploughing Day 2 & Day 3

Ten times All-Ireland hurling champion Henry Shefflin will be with the National Dairy Council on Wednesday 23rd September from 10am until 1pm.

Henry Shefflin will be presenting the national award for our top dairy farmer in October and at the ploughing will celebrate the announcement of the 13 national finalists for the NDC & Kerrygold Quality Milk Awards.

Nutrition & You

Broadcaster and designer Brendan Courtney joins the National Dairy Council at the National Ploughing Championships on Day 3, Thursday 24th September from 12 noon until 3.00pm. He will highlight the expansion of the range of consumer leaflets on ‘Nutrition & You’ from the NDC which are endorsed by the INDI (Irish Nutrition and Dietetic Institute. The series now features nutritional information tailored for children, for adults and for the 50+ age group.

You can find out more at or . You can also follow the National Dairy Council on Facebook/NDCIreland or Twitter @NDC_ie


  • 1700 Exhibitors
  • 240,700 Visitors
  • Over 300 Competitors
  • Almost 2 million feet of Trade Space
  • Economic Impact of over €35 million