Local Enterprise Offices and Google partner for the Ploughing Championships

The Local Enterprise Offices have announced they will partner with Google as part of the Local Enterprise Village at this year’s National Ploughing Championships, which takes place in Screggan, Tullamore, County Offaly from the 16th to 18th September. 

This will be the first time that Google has had a presence at the Ploughing Championships and their partnership with the Local Enterprise Offices, as part of the Local Enterprise Village, aims to help upskill SMEs in digital tools and AI. 

The new partnership between the Local Enterprise Offices and Google for the Local Enterprise Village was launched by Niamh Smyth, T.D., Minister of State for Trade Promotion, Artificial Intelligence and Digital Transformation at an event in Google. 

The launch took place with Kieran Comerford, Chair of the Local Enterprise Offices, Cera Ward, Managing Director of Google and Anna May McHugh, Managing Director of the National Ploughing Championships alongside a selection of LEO clients who will get the chance to exhibit to almost 300,000 visitors as part of the Village in the Ploughing Championships.

Niamh Smyth, T.D., Minister of State for Trade Promotion, Artificial Intelligence and Digital Transformation, said; “This partnership between the Local Enterprise Offices and Google for the Ploughing Championships is an extremely positive development for the Local Enterprise Village at this year’s event.  It will give small business owners both exhibiting and visiting the Ploughing the chance to tap into Google’s expertise in the areas of digitisation and AI in how they can significantly impact their business.   

“I’m looking forward to visiting the Local Enterprise Village in September at the Ploughing and meeting with the array of create businesses that will be there and seeing first-hand how they can benefit from this partnership with Google.”

The Local Enterprise Village will accommodate 30 Local Enterprise Offices supported small businesses from across the country.  They will be working closely with the Local Enterprise Offices over the coming weeks on merchandising, sales, marketing and social media to ensure they maxmise the opportunity to exhibit at one of the largest outdoor events in Europe. 

The dedicated Google area will host a series of AI trainings and demonstrations at the Local Enterprise Village. These trainings will focus on helping businesses learn how to incorporate AI to make their businesses more efficient with Google experts there through the week. 

The Local Enterprise Village will showcase the very best of Irish entrepreneurship and will house businesses across all sectors from natural skincare and organic soy candles to sustainable fashion and eco-friendly 3D printed sensory toys.   

Kieran Comerford, Chair of the Local Enterprise Offices, said; “This partnership with Google as part of the Local Enterprise Village will significantly enhance the offering of the Local Enterprise Offices as part of this year’s National Ploughing Championships.  Not only is it an opportunity for the 30 businesses to be able to access the expertise of Google in digitising their business but it is open to any small business owner or budding entrepreneur who is visiting the Ploughing across the three days.  It will give them a chance to see what these digital tools can unlock in their business and enable them to become more competitive and productive.   

“As always, the Local Enterprise Village has something for everyone who drops in, and showcases the very best of Irish small business from across the country.  We’ve been working hard with the businesses to help them maximise their offering and we’re looking forward to opening the doors in Screggan in September.” 

Cera Ward, Managing Director, Google Ireland, said: “Small businesses are at the heart of our economy, driving innovation, growth and creating jobs in communities across Ireland. This is especially true in rural areas, where these businesses are vital to local prosperity. At Google, we’ve always believed in the power of digital to help businesses thrive, and we’re proud to partner with the LEO’s as part of the Local Enterprise Village initiative. 

From AI to smarter search tools, digital technology is transforming how small businesses grow, connect with customers, and compete on a global stage.  We know that time is a business owner’s most valuable asset, and we’re excited to show how the right AI strategy can boost productivity and give them more time back. We look forward to meeting with business owners in Screggan and demonstrating how AI and digital can turn ambition into real growth.”

“This year, our focus is on how digital and AI tools are revolutionizing business growth. We’ll be on-site to demonstrate how smarter search tools and powerful AI can help businesses reach new customers, streamline operations, and compete effectively on a global scale. We know that time is a business owner’s most valuable asset, and we’re excited to show how the right digital strategy can boost productivity and give them more time back. We look forward to meeting with business owners and demonstrating how to turn ambition into real growth.”

Anna May McHugh, Managing Director of the National Ploughing Association, said; “The Local Enterprise Village is such a valuable part of the Ploughing, and we are privileged to be part of the journey these small Irish Businesses are on in developing in the marketplace. 

Anything the NPA can do to showcase SME’s is massively important to us and we are really looking forward to welcoming Google this year as part of the Local Enterprise Village offering digital and AI advice, it’s an exciting opportunity to give small businesses and entrepreneurs the tools to succeed.”

The Local Enterprise Village is just one of a number of initiatives that the Local Enterprise Offices run, to foster entrepreneurship across the country. Others include Local Enterprise Week, the National Enterprise Awards, the Student Enterprise Programme, National Women’s Enterprise Day and Local Enterprise Showcase. The Local Enterprise Offices in local authorities are funded by the Government of Ireland through Enterprise Ireland.

Established in 2014, the Local Enterprise Offices are the essential resource for any entrepreneur looking to start a business or any small business that is looking for support or advice to help them grow. Since their inception eleven years ago, the Local Enterprise Offices have helped create over 80,000 jobs across the country. The LEOs work with thousands of client companies across Ireland in a diverse range of sectors offering mentoring, training, expert advice and financial supports to small businesses. For more information see www.LocalEnterprise.ie

LOCAL ENTERPRISE VILLAGE CLIENTS @ NATIONAL PLOUGHING CHAMPIONSHIPS 2025

LEO Carlow – Home Glow Soy Candles
Scented soy wax candles presented in glass containers with an elegant clear vinyl label, allowing the flame to be seen from all angles – www.HomeGlow.ie

LEO Cavan – Delro Customs
Delro Customs is a customs clearing agent based in Cavan, Ireland – www.DelroCustoms.com

LEO Cavan – Breda O’Flaherty Studio
Artist creating original art based on the derelict buildings, Landscapes, and wildlife of Ireland – www.bredaoflahertystudio.com

LEO Clare – Creative Clay
Creative Clay is a ceramic studio based in Sixmilebridge, Co. Clare – www.CreativeClayIreland.com

LEO Cork North & West – SOMEGA
SOMEGA is a family run food supplement business based in Bandon, Co Cork. – www.GoSomega.com

LEO South Cork – Origin Xero
Origin Xero is a carbon enterprise that channels funds into nature regeneration in Ireland – www.originxero.com

LEO Dublin City – Joyof
Joyof is a West African food brand based in Dublin, offering convenient, ready-to-use products that celebrate traditional flavours – www.JoyofFoods.com

LEO Dun Laoghaire-Rathdown – Grá Cashmere
Grá Cashmere is a premium knitwear brand based in Dublin, deeply rooted in Mongolian heritage. www.gracashmere.com

LEO Fingal – Clemence Prosen Art & Design
Clémence Prosen is an artist and designer based in Dublin, creating fine art prints and illustrations inspired by Celtic heritage, Irish landscapes, and mindful living. www.ClemenceProsen.com

LEO Galway – Score Factor
Score Factor is designed for kids and adults who wish to improve their skills while having fun doing it.

LEO Kerry – Muckross Irish Gin
Muckross Wild Irish Spirits is a premium spirits company based in Killarney, Co Kerry. www.muckrossirishgin.com

LEO Kildare – SIÓG
SIÓG is a pressed flower art studio founded in 2021 by friends, Lorna Frawley and Joanna Brien-Sammons.  www.siogbotanticals.ie

LEO Kilkenny – Sona Sensory
An innovative service and product provider offering product design, 3d scanning, 3d printing and eco-friendly sensory toys.  www.sonasensory.com

LEO Laois – Angelina George Skincare
Angelina George Skincare is a multi-award-winning natural skincare brand based in Portlaoise, Co. Laois. www.AngelinaGeorgeSkincare.com

LEO Leitrim – Pathway Custom Conversions
Pathfinders Custom Conversions specializes in bespoke campervan conversions, balancing functionality and creativity – www.pathfinderscustomconversions.com

LEO Cork City – Wave & Cave Clothing
Wave & Cave Clothing is a sustainable Irish clothing label based in Cork, creating organic cotton apparel for children and adults.  www.WaveandCave.com

LEO Limerick – EcoDry Canopy Clothes Lines
EcoDry Canopy Clothes Lines is an Irish company based in Limerick. EcoDry specializes in canopy-covered clotheslines for year-round outdoor drying.  www.EcoDry.ie

LEO Longford – Lough Ree Distillery
Lough Ree Distillery is a family owned enterprise set up almost 10 years ago by Peter & Mike Clancy, and their sister Sheila Mullen , based in their hometown of Lanesborough, co. Longford . The company produces award winning Whiskies, Gins and Vodkas and exports to 12 countries worldwide. www.LRD.ie

LEO Louth – Almond Rose Designs
Almond Rose Designs – Pawsome Pet Cards celebrates the unique communication between pets and their humans with a collection of sustainable, Irish-made greeting cards for every occasion.

LEO Mayo – Hiddenbed Ireland
Hiddenbed Ireland is a progressive Irish company based in Co. Mayo, specialising in space-saving furniture such as pull-down beds with integrated desks. www.HiddenBed.ie

LEO Meath – URBÓ Milk
URBÓ Milk is a range of natural, protein milk drinks, produced in Meath using only natural ingredients, packaged in 250 ml recyclable cans.  www.URBOMilk.com

LEO Offaly – Glass Innovations
Glass Innovations Ltd is a company based in Offaly. Our business is that of decorators of glass containers at our factory in Co Offaly.  www.GlassInnovations.ie

LEO Roscommon – GRG Sports
GRG Sports is a unique sports team-wear supplier based in the west of Ireland, specialising in customised orders for sports clubs, schools, colleges and businesses.  www.GRG-Sports.com

LEO Roscommon – Solas Desserts
Solas Desserts was set up in 2023 to create a range of products for Hospitality businesses.  www.SolasDesserts.ie

LEO South Dublin – Flaunta
Flaunta is a luxury handbag brand that blends style and functionality. Founded by two Irish sisters on a mission to create handbags that truly work for modern women.  www.Flaunta.ie

LEO Tipperary – Galtee Honey Farm
Galtee Honey Farm produces award-winning raw Irish honey and beeswax gifts from native Irish honeybees.  www.GalteeHoney.com

LEO Waterford – Mac Safety Signs
Mac Safety Signs are manufacturers and distributors of safety signs.  www.MacSafetySigns.com

LEO Westmeath – Human + Kind
An Irish Nutraceutical company (vitamins and supplements) that has developed a range of over-the-counter products.  www.HumanAndKind.com

LEO Wexford – The Hair Doctor
The Hair Doctor is an award-winning Irish haircare brand founded by hairstylist Keara Howard. Best known for its 20-stage shower filter, the company focuses on treating hair issues caused by hard water.  www.HairDoc.ie

LEO Wicklow – Aartha Organics
Aartha Organics is a natural skincare company based in Greystones, Co. Wicklow, creating handmade, anhydrous (water-free), endocrine-safe products using certified organic ingredients. www.Aartha.ie

Excitement builds as the countdown is well & truly on for ‘Ploughing 2025

With just three weeks to go until Europe’s largest outdoor event kicks off

Minister for Agriculture, Food and the Marine, Martin Heydon was the guest of honour at this afternoon’s National Ploughing Championships Media launch on the Screggan site in Tullamore. The launch featured prize-winning animals, tractors, sheep, ponies, brown bread bakers, musicians, crafters and a whole lot more, which gave guests and media a preview of the exciting attractions set to take place across the three-day event.

NPA Managing Director Anna May McHugh said, “Preparations are in full swing as this green field transforms into the bustling hub of the National Ploughing Championships. Just weeks ago, it was open countryside, now it’s set to welcome hundreds of thousands. The Ploughing showcases the very best of Ireland, uniting rural and urban communities for three days of country living, innovation, and enterprise. It’s always a race against the clock, but the result is a one-of-a-kind celebration.”

There will be millions of euros worth of agricultural and plant machinery on display, featuring an extensive range of cutting-edge agricultural technology and equipment, and already there is huge interest in the prestigious ‘Machine of the Year’ competition.

The Livestock section will be a major highlight with over 100 entries in the Irish Aberdeen-Angus Association All Ireland Finals, The Shorthorn Calf Competition and the Certified Irish Angus Schools Competition as well as many other breeds on display and 12 sheep breeds in the Tunnell this year.  Visitors will not only have the chance to admire the exceptional quality of animals on display but also to gain insights into livestock management, genetics, nutrition, and animal healthcare. 

The entrepreneurial spirit is thriving at #Ploughing25, with a record number of diverse and exciting businesses set to exhibit at this year’s Local Enterprise Village. In addition, the Local Enterprise Offices have announced a partnership with Google, which will be on-site, helping SMEs upskill in digital tools and AI. The Enterprise Ireland Innovation Arena also makes a welcome return, showcasing groundbreaking technologies and cutting-edge ideas. Visitors can also enjoy the new Midlands Flavours, highlighting the very best local producers from Longford, Laois, Offaly, and Westmeath with cookery demonstrations every morning and afternoon.

A key attraction at this year’s National Ploughing Championships will be the National Brown Bread Baking Competition, with eight finalists competing live in Screggan for the coveted title of Ireland’s best brown bread baker.

The ‘Ploughing’ is a haven for foodies, as all sectors of the food chain are represented from producer to retailer, artisan foods, craft beers, celebrity chefs, cookery competitions and much more.

The ‘Dome’ & ‘Hub’ marquees are returning, creating the largest retail pop-up in the country.

Ireland’s competitors for the upcoming World Ploughing Contest, Jer Coakley, West Cork (Reversible class) and Martin Kehoe, Wexford (Conventional class), received a warm send-off today ahead of their departure to Prague, where the 70th World Ploughing will take place. They will join 49 competitors from 26 countries.  Jer Coakley, the defending 2024 World Champion, while Martin Kehoe, 3 times World Champion has battled his way back onto the World Stage for the first time since 1999 (26 years ago).

The National Championships Ploughing Stakes has drawn a particularly strong programme this year, attracting entries from all over Ireland and Northern Ireland, with more than 350 competitors taking part.

All of the firm favourite attractions are set to return this year such as Fashion Shows, Meggers, Sheep Shearing, Hunter Trials, Fun Fair, Food Fayre, Craft Demonstrations, Pony Games, a great cultural programme of local musicians and dance troops, Threshing, Loy Digging, Baking Competitions with celebrities and well known faces everywhere Ploughing 2025 is not to be missed.

Driving Down Emissions: Ploughing 2025 Powered by CERTA’s Renewable Hydrotreated Vegetable Oil

The National Ploughing Association is pleased to confirm that Certa will once again serve as the official fuel sponsor for this year’s National Ploughing Championships, taking place in Screggan, Tullamore, Co. Offaly on September 16th, 17th & 18th.

Speaking ahead of the event, NPA Managing Director Anna May McHugh expressed her enthusiasm for the continued partnership “We’re delighted to welcome Certa back as our official fuel partner for Ploughing 2025. It’s fantastic to have their support again, particularly with the use of HVO, a sustainable diesel that aligns with our commitment to greener practices.”

Certa will supply the event fuel requirements for the 3 days, including fuelling all the generators for powering the site and the lighting towers from the main site.

Certa is delighted to be the official fuel supplier to the National Ploughing Championships.  Certa Managing Director Orla Stevens said, “With its blend of tradition, skill, innovation and community, the National Ploughing Championship is a celebration of Ireland’s rural heart. We at Certa are proud to support the event once again this year. As part of our ongoing commitment to sustainability, we’re helping to reduce its carbon footprint through the use of HVO (Hydrotreated Vegetable Oil). This renewable fuel helps to cut carbon emissions by up to 90%.”

Throughout the event, Certa will also be showcasing a range of energy solutions for customers, including solar, HVO, lubricants, and other liquid fuels

The Ploughing & FBD: ‘Keeping You Safe’ Wristband Initiative Returns After Continued Success

The Ploughing and FBD: Keeping You Safe child safety wristband project will be an important feature again at this year’s National Ploughing Championships, which will take place in Screggan, Tullamore, County Offaly on September 16th, 17th & 18th. Over 40,000 of the safety wristbands will be handed-out at the event entrances by FBD staff, with space for a contact phone number, offering peace of mind should a child become separated from their group.

Anna May McHugh, Managing Director of the NPA, commented: “We are very pleased to continue our partnership with FBD on this vital child safety initiative. The wristbands have become a simple but highly effective tool in keeping families safe and together during the event. With the enormous crowds we welcome each year, they offer invaluable peace of mind to parents and guardians.

The National Ploughing Championships is a celebration of community and family. With countless attractions to delight children and adults alike, from fun fairs and playgrounds to sporting stars and everything in between. Safety is a key part of making sure everyone enjoys their day to the fullest.”

“At FBD, we are proud to be continue our longstanding relationship with the National Ploughing Association by supporting the valuable child safety wristband initiative at the National Ploughing Championships. The safety and well-being of our youngest visitors is a top priority and these wristbands offer families peace of mind as they explore and enjoy everything ‘the Ploughing’ has to offer. Our hope is that all children will wear the FBD wristbands and have a fun, memorable and safe day when they visit Ploughing 2025.” Tomás Ó Midheach, CEO, FBD Insurance.

All under 12s are free of charge once accompanied by a paying adult. To guarantee ticket availability ON your day of choice please book online in advance www.npa.ie.